We were thrilled once again to welcome our official Brazilian partners, Ademir Paulino Assessoria, back to Iten for their Kenya training camp. Every year, we eagerly anticipate this partnership, as they bring an unmatched level of energy and dedication to the “Home of Champions” with their running club.
This year, a powerful tribe of 28 runners, led by Coach Ademir Paulino, traded the streets of Brazil for the iconic trails of the Rift Valley.
Camp at a Glance
- Partners: Ademir Paulino Assessoria.
- The Tribe: 28 energetic runners from Brazil.
- Led By: Coach Ademir Paulino.
Unforgettable Moments
Record-Breaking Generosity
This group arrived with more than just running goals; they arrived with a mission to give back. Every member helped collect running shoes for donation, ultimately breaking their previous record by donating more than 500 pairs of trainers. Local runners and children received the shoes, alongside school kits provided by the group.
History in the Making
The group witnessed a historic moment for Kenyan sport: watching the first-ever sub-2-hour marathon on Kenyan soil. They joined local crowds in a massive celebration as Sebastian Sawe clocked 1:59:30 in London, a victory that echoed through the streets of Iten.
The Training
Under the expert guidance of Coach Ademir Paulino and Richard Mukche, the group took their training to the next level:
- Endurance: Tackling the rolling hills of Moiben Road.
- Technique: Mastering running drills to perfect their form.
- Intensity: Joining the world-famous Thursday Boston Fartlek.
From Our Runners
“Being here again… is more than a trip… it’s evolution. In Iten, the home of champions, every step carries history, discipline and purpose. It’s not just about racing… is about connecting with the essence of racing. It’s about understanding that big results are born from simple habits, done with excellence every day.” — Joaze Santos
The Social Reel
The Gallery
Experience Iten with Us
Whether you are joining us with a partner like Ademir Paulino or arriving solo (as 90% of our guests do), the Kenya Experience is more than a running camp.
- All-Inclusive: Full-board accommodation at HATC, airport transfers, and expert coaching.
- Flexible: 1 and 2-week options available.
- Secure: Join the tribe with a £200 transferable deposit.
Joining us from Brazil?
Ademir Paulino Assessoria is our official partner in Brazil. They join us every year and welcome all Portuguese-speaking runners.
To ensure you receive the best localised support and community experience, we recommend booking through them.
